Who owns sierra designs

Exxel has had success in fulfilling the needs for mass-market stores. The previous private equity firm that owned American Rec did not have a focus on the outdoor industry. At the same time, we are letting each brand run autonomously, with its own authentic identity and consumer focus. What are the opportunities and challenges to making sleeping bags in the United States? The challenges we face, I think, are similar to the other U.

But certain fabrics and fibers that used to be made here are only made offshore now. Another challenge is finding enough factory workers to hire who are trained or even trainable in the most current processes. But engaging is the trick, and at Kelty , we've already done it," Greene said. Part of the "trick," he added, will be more ground-time, face-to-face interaction with one of their primary markets: millennials — especially those who are just dipping their toe in outdoor adventure sports like backpacking, hiking, camping, mountaineering and trail running.

Part of the company's strategy to do that is to attend multiple festivals and outdoor events in Colorado throughout the summer. Please Sign In and use this article's on page print button to print this article.

Related Content. Denver's now a top 10 summer travel destination, says AAA. From tents, to sleeping bags, to outdoor furniture, we have a solid line of items that are meant to help you enjoy your outdoor pursuits with friends and family, or on a solo getaway. Let's go camping!

As mentioned in the Slumberjack section, the brand grew over the years to include many products beyond sleep systems. Hunting backpacks, tactical-inspired packs, waist packs, duffels, camp furniture, hammocks, and even camo apparel had been developed and added to the line. Slumberjack's history, DNA, and core products were centered around sleep, so it felt right to give the newer products that were based around other activities their own moniker, SJK.

For a long time, SJK and Slumberjack were synonymous. However, as we move into a new decade, the time seemed right to finally give SJK its own official brand status, separate from its parent, Slumberjack. SJK has already cemented itself as a quality brand amongst outdoor and sporting goods enthusiasts, and has received accolades for many of its products. We look very forward to what the future brings, and are excited for this fantastic brand to fly higher than ever before, on its own merit.

X2O Whatever Floats You. X20 is a multi-million dollar business unit for Exxel. The brand services mass market accounts, and has been doing so since the late s.

The brand sells an impressive 2 million units a year, resulting in 20 million dollars in sales. There are various product categories under the brand, including swim aids, kids life vests, boating needs, rash guards, and more. All products are approved by UL, a global safety certification company.

In addition to our big eight established brands and our major house brand, X2O, Exxel has a robust collection of labels and intellectual properties. All labels are registered with the US Patent and Trademark Office and available for use, with many already boasting recognizable logos and product lines in select retailers. Selling under these labels provides Exxel further opportunities to offer diverse products to a variety of sales channels, flexing to the needs and requests of its multiple customers.

Exxel holds a long list of patents with some pending too. These range from actual product inventions to patented technology features, some of which are brand-specific, while others can be applied across brands.